AdSense for Games

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Google began its gamevertising inititative with its purchase of Adscape earlier this year. At the Casual Connect conference last week, that initiative began to take clearer shape as Google announced its plans to port AdSense into games. Yup, that?s right: no expensive consoles a la Microsoft Xbox, no restrictive portals a la Yahoo Games ? just AdSense for Games.

?I?m going to be very clear right now,? [Google?s Bernie] Stolar said. ?Google is involved in in-game advertising. I?m going to say it one more time, in case there?s any misconceptions here: in-game advertising. This is an area that Google believes will have tremendous growth over the next number of years. ??

?No Gbox, Bernie?? asked Google?s Greg Schaffer, playing along.

Nope, no plans for a console, Stolar said. And no ?Google Live,? no video-game portal, and no video-game search, he said. Later, Stolar reiterated, ?We are not going to be a publisher or a developer or a portal for games, at all. That?s the jobs of everybody here. That?s why we want to partner with you.?

Later, Google product marketing representative Eva Woo said the ads will be both video and text-based. Asked when the system will be rolled out, Schaffer said, ?soon.?

Web games will be the first to get AdSense for Games, with PC and console games to follow. With AdSense efficiently pumping ad revenue into game publishing, expect an explosion of free-to-play games of all sizes

courtesy
emergingearth.com